In the clean beauty world "good intentions" usually begin innocently enough. There’s something we want to change regarding our skin’s texture, tone, plumpness or elasticity. We long for a dewy glow but feel all dried up. With good intentions, we walk into the boutique looking to change.
But here at Wren and Wild, we like to look at it from a different perspective.
We Are Growing!
Raise your hand if you remember back to the winter of 2016 and our very first pop-up clean beauty location at the Liberty Theatre in downtown Bend and Hot Box Betty? Little did we know then we were in for a wildly and often times hilarious ride.
If you remember back then... well then you know now how exciting it is to announce we are expanding our current 280 square foot space (you read that right) to over 1100 square feet in the new year. We will be taking over the store next to us as they move to another great space.
What this means for you, you ask? Well let's just say we have been working hard behind the scenes to bring you a gorgeous expanded experience with additional new clean beauty brands. We have also partnered with an exciting and new platform to help bring sustainability to everything we do.
Let us just say that nothing and we mean it, nothing happens if it were not for your unwavering support of living a wellness life style. We are so very grateful that you choose health and wellness through Wren and Wild.
So let's say cheers to the past and hallelujah to the future! Stay tuned for your invite to our new nest and of course a party in true fashion #wrenstyle.
xoxo, Mandy + Carly and The Wren and Wild Team
Not sure what to get your favorite mom? Let us help you in store, online or over the phone. We are here to help you create the gifts your mom will love. Please feel free to call/text us 541-480-3252, email us info@wrenandwild.com or pop in store.
Is Clean Beauty Better For the Environment?
It’s no secret that beauty is a glamorous industry for several reasons. One being that the products themselves are glamorous with their aesthetic packaging, and two, the way the products make us feel as consumers. While there’s nothing wrong with a bit of glamour in your life, the beauty industry is responsible for massive amounts of pollution and toxic landfill waste! And if you ask us, there’s nothing too glamorous about that.
In recent years, beauty and skincare enthusiasts have been making more space for clean, non-toxic products and eliminating products that put their health at risk. But toxic ingredients and clear skin aren’t the only areas of concern; there’s also a demand for sustainable products, otherwise known as green or sustainable beauty.
The question is, can clean and green beauty be combined? Do they mean the same thing? Dive deeper with us to find out everything you need to know about clean beauty in terms of sustainability and environmental damage!
Does Clean Beauty Always Mean Sustainable?
Put simply; clean beauty doesn’t refer to sustainable or eco-friendly practices. Clean beauty focuses on the product’s formula, ensuring that it’s free of harmful ingredients and safe to use on the most sensitive of skin types. The ingredients should always be minimal and easy to understand so that there’s complete transparency between the brand and the average consumer.
Green beauty typically pushes for earth-derived ingredients and sustainable practices at the same time. Some brands combine clean ingredients with sustainable sourcing and packaging, but it’s not always guaranteed. Since there’s no concise definition of clean, green, and sustainable beauty, always be sure to read up on the brand to make sure that it’s aligned with your personal values!
What Does Sustainable Beauty Look Like?
Sustainable beauty is typically focused on several factors: sourcing, formulas, carbon emissions, and product packaging. Two main reasons that beauty has become one of the top polluting industries is because of unsustainable practices and wasteful packaging. At this point, we all know that plastic is a leading cause of global warming and the disruption of animal habitats. Unfortunately, conventional beauty products almost always come in some sort of plastic component.
Sustainable beauty finds innovative ways to reduce their carbon footprint while protecting the formula inside. And let us tell you, it certainly can be done! With advancing technology, sustainable and clean beauty are on the rise for a reason. Beauty doesn’t need to come at the expense of waste, toxic chemicals, and the harm of animals!
Where to Find Sustainable and Clean Beauty?
At Wren and Wild, we go through the research and the trial and error process so that you don’t have to! All 50+ of our brands are tested for their safety, effectiveness, and level of sustainability. We offer brands that minimize their packaging waste, stay true to simple and effective formulas, and pay attention to their environmental responsibility.
In 2021, there’s no need to repurchase a plastic shampoo bottle when you can opt for one that eliminates the packaging altogether, which reduces your own carbon footprint! Or instead of choosing that plastic beauty product, we have hundreds of options from clean beauty brands that offer the same results with a smaller impact. Going into this new year, make it a priority to choose ingredients and practices that’re kinder to your skin, our wildlife, and the planet!
If the idea of clean beauty sounds tempting, but you’re overwhelmed with where to start and what to look for, we know exactly how you feel. That being said, we welcome you to the clean side of the beauty industry! Otherwise known for products that are safe and kind to your skin, as opposed to filled with chemicals and skin irritants that aren’t so great for your body.
If you’re thinking about giving clean beauty a chance, we have five reasons why it’s worth making the switch!
