Hi! We’re Mandy & Carly, a mother-daughter duo with a passion for elevating industry standards with clean-beauty that works. When you choose products as effective as they are wholesome, you’re choosing yourself and the planet. Think of us as your personalized clean-beauty boutique meets best friend and biggest fan. We test, research and make sure each product is safe, effective and nurturing so it works hard for you: every season, every time.  We offer 70+ clean beauty brands for the whole family. All of our makers are cruelty free and environmentally sustainable.

Hey there! I’m Ericka.

I'm a capricorn, I probably eat too much tofu and I'm the founder of Axiology. I never thought I'd run a beauty company but, in 2013, when I learned that all of the lipsticks I owned were tested on animals I was horrified and set off on a mission to only buy vegan makeup. Problem was, all of the vegan lipsticks I found were super drying so, I started making my own in my kitchen and the rest is history!