LOVED BY MAKEUP ARTIST AROUND THE WORLD Sweed is known for its vegan and clean products with professional performance.
NO MAKEUP-MAKEUP After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless "no makeup-makeup" style. Gabriella's motto is "look like yourself after a 2 weeks' vacation – glowing skin, lush lashes and full of life". VEGAN Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.