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A modern sexual wellness company built on quality, simplicity, and inclusivity,  on a mission to make intimacy better—for all people.

Éva Goicochea spent her early career as a legislative aide in healthcare and then a decade working with forward-thinking companies. No matter where she went, the sexual wellness aisle looked the same: outdated, confusing, and not inclusive.

Finally, she converged her experiences to create the next chapter in the sexual wellness industry—a modern company built on quality, simplicity, and inclusivity. A company with beautiful, well-designed, and affordable products. Éva launched Maude in 2018. Together with her team and medical advisory board, they are changing the industry and creating a company that stands for modern intimacy—all people welcome.