SOSHE Beauty was born from a simple yet powerful idea - that makeup should do more than blend in.
What began as a curiosity about how to reduce beauty packaging waste has evolved into a mission to reimagine modern makeup. Since their earliest days, SOSHE Beauty has questioned why passionate beauty lovers like you should have to choose between clean, sustainable makeup and high-performance, artistry formulas. Can’t we have both?
Sahar, Junyi, and Aidan created SOSHE Beauty to fill that gap and serve those who are neither minimalists or maximalists, but love makeup and want the best of all worlds. SOSHE is designed for those discerning clients who are delighted to discover products that merge clean, artistry, and a touch of luxury beauty into one - and are so damn good you wear them on repeat. What unites the three founders is their unwavering commitment to creating products and experiences that meet your daily needs, and fulfill your wishes for what modern makeup could be.
