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Kitsch began with basics. The things we reach for again and again, to fix our hair, to zhush it up, to get it out of the way, and get on with the day. That was 2010, when they wrote a business plan no longer than a paragraph. Since then, Kitsch has grown, but they've stuck to the practice of consistently creating beauty solutions that are elevated in quality and sustainability, supporting our community even as the world continues to change around us.