goop Beauty

Beauty as wellness.

For us, beauty comes from the inside out. We use clinically proven and best-in-class ingredients at active levels to create luxurious skin, hair, and body essentials that deliver high-performance results and enliven the senses with exquisite textures and beautiful scents.

Clean, to us, means that we vet our ingredients with strict attention to quality, while prioritizing ingredients that are ethically sourced and cruelty-free wherever possible. We also strive to use sustainable biobased sources that are nonpersistent in the environment. In addition, all our beauty products are formulated without silicones, formaldehyde donors, parabens, SLS, SLES, PEGs, polyacrylamides, TEA, DEA, phthalates, or synthetic fragrance, among many others that we proactively screen for based on published and ongoing scientific studies. Our approach to formulation is a future-forward consciousness about our health.