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Alice was born out of a desire to give people what neither the pharmaceutical industry nor supplements have provided: safe, effective consumables that pair long-term benefits with immediate boosts to cognitive functioning.
Alice is a female-founded company created by Lindsay Goodstein, a creative director, community-builder, and former pharmaceutical executive who has spent years studying mushrooms, and Charlotte Cruze, a food scholar and wellness authority who has built inventive, forward-thinking food brands. The duo spent two years collaborating with homeopathic doctors, formulators and generational chocolatiers to develop naturally indulgent treats that highlight the power of mushrooms.
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