Wren and Wild: A Boutique Love Story of Clean Beauty, Community, and Uncompromising Care
At Wren and Wild, we’ve built more than a beauty brand—we’ve cultivated a living, breathing philosophy: that clean beauty can be luxurious, sustainable, and deeply personal. For nine years, founders Mandy Butera and Carly Elizabeth have guided every decision with a single purpose: to curate the best in clean beauty, create unforgettable in-person experiences, and treat our staff and community with true care. We’re a small, boutique operation, not a big-box retailer, and we wouldn’t have it any other way.
Meet the Mother Daughter Duo: Mandy Butera and Carly Elizabeth
- Mandy Butera: A veteran in the beauty industry with a razor-sharp eye for quality and a heart for community. Mandy leads our product curation with a passion for transparency, efficacy, and ingredient integrity. Her standard is simple: if it isn’t genuinely clean, sustainable, and effective, it doesn’t belong in our lineup. Mandy believes that beauty should feel effortless, empowering, and responsible—both for the wearer and the planet.
- Carly Elizabeth: A storyteller at heart and a strategist with a love for education. Carly champions our in-person experiences and brand partnerships, ensuring every client enters a welcoming space where learning about clean beauty is as joyful as it is informative. Her vision for Wren and Wild centers on connection—between brand, product, and person—and on building a trusted corner of the beauty world where curiosity is celebrated.
What we care about: clean beauty, sustainability, and people
- Curated, clean beauty brands: We search for founder led brands that meet the highest standards of clean, thoughtful formulation—without compromising performance. Our team rigorously evaluates ingredients, sourcing ethics, and brand integrity to ensure you’re always getting safe, effective products you can feel confident about.
- In-person, upscale experiences: We believe clean beauty shines brightest when you can experience it firsthand. Our events are thoughtfully designed to be immersive, educational, and luxurious—offering personalized consultations, live demonstrations, and curated product discoveries in a warm, boutique setting.
- A sustainable search for better brands: We continuously seek out brands that prioritize sustainability—responsible packaging, ethical sourcing, and transparent supply chains. Our goal is to spotlight brands that align with our values and help you make beauty choices that honor the planet. We are a proud member of Pact Collective walking our talk by collecting hard to recycle beauty packaging and keeping them out of our landfill.
- Wren and Wild Rewards: With every dollar you spend, you earn a point that brings you closer to more beauty with less spend. Our program makes it simple: each dollar spent earns one point, which you can redeem toward $10, $20, or $50 off qualifying purchases. But the perks don’t stop there—earn points by sharing your experiences with our products through reviews, and by following us on Instagram to stay inspired and informed. It’s our way of thanking you for your loyalty, your voice, and your commitment to clean beauty.
- Hire the brightest, who love to connect and educate: Our team is small but mighty, chosen for their curiosity, warmth, and dedication to education. We hire people who genuinely enjoy helping clients understand clean beauty—explaining ingredients, routines, and options with empathy and expertise. It’s this spirit of connection that makes every visit to Wren and Wild feel personal.
A note on our founders’ recent journeys
- Mandy’s Italian discovery: Mandy recently embarked on an inspiring journey through Italy, seeking the best in clean beauty from artisanal brands and established houses alike. Her mission was to connect with formulators who prioritize transparency, sustainable sourcing, and efficacy, ensuring our shelves reflect the latest in responsible beauty. From boutique labs to family-owned brands, Mandy’s discoveries will inform new curation updates that honor heritage, craftsmanship, and planet-friendly practices.
- Carly’s Paris fashion-forward moment: Carly traveled to Paris to contribute to a Spring 2026 fashion runway hair project, working alongside leading stylists to showcase clean, hair-friendly products in a high-glamour context. This experience not only elevates our education and product suggestions for clients seeking performance-driven clean beauty for dramatic looks, but also strengthens our relationships with brands at the intersection of beauty and fashion. Expect insights and launches inspired by couture-caliber styling, all aligned with our clean-beauty standards.
A small business with a big heart
We are proudly a boutique beauty house—not a mass-market empire. We don’t have the resources of big-box doors like Sephora or Ulta, and that limitation is a strength. It means:
- Every product choice is intentional: We curate with purpose, ensuring each brand and product aligns with our standards and your needs.
- Every guest receives personalized care: In our space, you’re not just a shopper—you’re a member of a community. We take time to listen, educate, and tailor recommendations to your lifestyle and values.
- Every team member is valued: We cherish our staff as essential members of the Wren and Wild family. Our success is rooted in their passion, expertise, and commitment to exceptional service.
Gratitude for nine years of community support
As we look back on nearly a decade of serving you, we are filled with gratitude. Your trust, curiosity, and encouragement have sustained us through every season. From first-time visitors to steadfast regulars, your support has shaped who we are and who we aspire to be. Thank you for embracing our boutique approach, for joining us at our events, for sharing your favorite clean beauty finds, and for partnering with us on this ongoing journey toward better, safer, and more beautiful living.
Looking ahead
- More elevated experiences: We’re committed to expanding our range of in-person events—intimate masterclasses, hands-on workshops, and exclusive launches that deepen your understanding of clean beauty in a luxurious setting.
- New, sustainable partners: Our rigorous brand-judging process continues, with a focus on sustainability, transparency, and performance. We’ll keep introducing you to brands that meet the highest standards and share their stories so you can shop with confidence.
- An even stronger rewards experience: Expect ongoing enhancements to our rewards program, designed to celebrate your education, loyalty, and advocacy within our community.
- A growing, caring team: We’ll continue hiring people who love connecting with clients and elevating the clean-beauty conversation. If you share our values and enthusiasm for education, we’d love to hear from you.
Thank you for being part of the Wren and Wild story
If you’re new to Wren and Wild, welcome to a space where clean beauty is cherished, education is front and center, and every guest is treated like family. If you’re one of our longtime supporters, thank you for returning and for helping us stay true to our boutique roots and values.
With gratitude and bright futures ahead,
Mandy Butera and Carly Elizabeth
Founders, Wren and Wild