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Restore Skin's Radiance with Hero Ingredient, Niacinamide

Restore Skin's Radiance with Hero Ingredient, Niacinamide

At brunch recently, the table roared in laughter as a woman shared a story about telling a friend, “It’s great, I love it,” when clearly she did not, and the recipient of the comment replied, “Well, maybe you should tell that to your face.” We cannot escape that our emotional, mental, and physical states show up on our most forward-facing features. When we are angry, frustrated, or sad, it shows. And when we are healthy, well cared for, happy and excited, it shows. 

Dr. Barbara Sturm admits she created her infamous Glo Drops to mimic the afterglow one has after a “pleasurable” experience;) The face tells the story of our internal environment, and when someone has that luminous glow, we can’t help but notice.

The shelves of Wren and Wild are curated similarly to how our brands curate the ingredients in their products, with the understanding that life’s stressors will always be present, but that doesn’t mean we can’t set our skin up for success. 

We know dull, lackluster skin when we see it in the mirror; however, articulating what would enhance our skin's luminosity might be unknown. Generally speaking, healthy skin is balanced, hydrated, plump, and has a rosy radiance. Luminous skin reflects light beautifully back to the observer. All that's a tall order for a single skincare ingredient, and truthfully, not all can deliver the way today's hero spotlight, Niacinamide, can. Let's find out what it is and how we can reap the brightening benefits today!

To compliment her Glo Drops, Dr. Barbara Sturm is also the creator of The Better B Niacinamide Serum and explains what this multi-tasking master is and does: “Niacinamide is a form of vitamin B3 with overarching benefits for skin health and powerful anti-inflammatory properties that can improve skin texture, moisture and functionality. It supports many cellular processes such as refining pores and evening skin tone, controls oil production, reduces fine lines and wrinkles by preventing moisture loss, strengthens the skin’s barrier, and restores radiance.” This beauty hero has a little something for everything, and we have some products that we think will get you fangirling over Niacinamide as much as we do.  

Because of Niacinamide’s ability to hydrate and soothe, brands have been adding it to products with effective ingredients that also tend to cause a reaction, such as retinol. Youth To The People’s Retinol + Niacinamide Youth Serum is a multi-effect powerhouse that helps you achieve skin-reversing benefits without irritation. Moon Juice’s Acid Potion is a profoundly nourishing exfoliator that keeps the skin hydrated while encouraging cell turnover. Indie Lee added this moisture-locking ingredient to her latest AHA Exfoliating Solution.

While keeping the skin dewy and fresh, niacinamide also calms redness, which is why it thrives in our skin tints and foundations, such as Illia's serum skin tint. You can also reap the calming benefits from Marie Veronique's Soothing B3 Serum; this gel is ideal for all skin types and for all seasons, whether you live in a humid climate, the dead of winter in NYC, or are a frequent traveler, as it prevents against many of the symptoms that result from extreme conditions.

Vintner's Daughter Active Treatment EssenceRael Beauty's Hydration Facial SheetsOdacité's SPF Sheer Mineral Sun Drops, and Moon Juice's Superhair vitamins are all ways to add some brightness and balance to your skin. Rest assured that no matter how lifey life is, your skin will represent your most vibrant glow.