A Conversation with Michaela: The Vision Behind GEZEITEN

Combine natural inspiration with advanced scientific techniques, and you have one of Wren and Wild's newest standout brands: GEZEITEN Skincare. Michaela Hiltebrant, co-founder of GEZEITEN, took the time to answer some questions and truly impressed us with her innovative, back-to-nature approach. This philosophy promotes balance and cellular rejuvenation, ensuring healthy and resilient skin for a lifetime. We are delighted to feature GEZEITEN at Wren and Wild and to introduce you to the talented and inspiring Michaela Hiltebrant.

Q: Michaela, thank you for speaking with us. We're excited to learn more about GEZEITEN, beginning with your intriguing motto: "Beyond Symptoms, We Reprogram Your Skin." Can you elaborate on what "reprogramming" the skin entails and why someone's skin might need this approach? 

Michaela: Thank you — it’s always a pleasure to share what drives us at GEZEITEN. When we speak of “reprogramming” the skin, we mean going deeper than simply treating symptoms like dryness, sensitivity, fine lines or dullness. Our skin is a living, adaptive organ that follows its own biological rhythms — but modern life, stress, environmental stressors and excessive skincare routines disrupt these natural processes. 

At GEZEITEN, we rely on advanced marine biotechnology — the future of skincare — to create a radically simplified ritual that works in sync with your skin’s natural rhythm. Our approach uses scientifically proven actives with highest bioavailability and chrono-adaptive formulas to help the skin reset and restore its natural functions. It’s about giving your skin the intelligent support it needs to strengthen itself from within, for visible and lasting results — not just a quick fix.

Q: Every innovative brand has a compelling origin story. What pivotal moments or observations led you to identify this specific need in skincare, ultimately inspiring you to create GEZEITEN? What were the crucial steps you took to bring this vision to life? 

Michaela: The pivotal moment was both personal and professional: I realized how much modern life — with its constant information overload and repetitive, emotionless communication — disconnects us from ourselves and the life-giving rhythms of nature. I saw so many high-end skincare products that promise transformation but only treat the surface, ignoring the deeper biological processes that sustain healthy, resilient skin. 

At the same time, I was deeply inspired by the science of chronobiology — the study of our body’s natural rhythms — and the regenerative power of marine biotechnology. I wanted to create something that goes far beyond surface care: a new kind of skincare that respects the skin’s own intelligence, works in harmony with its natural cycles, and honours nature through sustainable choices at every step. It’s about inviting people to reconnect with themselves through a sensual, private moment of wellbeing — and about balancing prevention and regeneration without overwhelming the skin. 

The first steps were to bring together world-class scientists in chronobiology and dermatology, pioneering formulators, and leading innovators in marine biotechnology. We invested years in research, clinical testing, and using a unique delivery system that releases active ingredients exactly when the skin is most receptive. Every product we launch must deliver multiple benefits and real, visible results while respecting the skin’s barrier and microbiome. 

With GEZEITEN, we invite our customers to step out of the noise of modern life and rediscover a sense of balance, connection, and true transformation — both on the surface and deep within. With products that bring added value in a reduced yet efficient routine, improve skin health and offer age management, and packaging that is not only award-winning but sustainable at the same time. 

Q: Your brand name, "GEZEITEN," is German for "tides" — a beautiful and evocative choice. How does this concept of tides relate to our skin's natural rhythms and changing needs? And how does GEZEITEN specifically address and harmonize with these intrinsic "tides" of the skin? 

Michaela: Just as the ebb and flow, our skin is constantly changing - adapting to the time of day, the seasons and our internal biological clock. This is the essence of chronobiology: our skin renews and defends itself in predictable cycles. 

GEZEITEN  embodies everything we do. It is inspired by the ocean’s healing power - a force to which we are all instinctively drawn. It symbolises a return to our origins and a reconnection with the natural rhythms that sustain us. Hidden within the name is also “ZEITEN”, meaning “times”, reflecting our belief that true skincare should work with time, not against it. It also hints at the marine actives we use, which harness the ocean’s regenerative energy, merging modern science with nature’s timeless wisdom.  

Q: At the core of every GEZEITEN product lies your patented Earth Marine CellTech Complex®. This sounds incredibly innovative. Can you tell us more about this complex? What makes it so unique, and how does it deliver its profound benefits to the skin? 

Michaela: The Earth Marine CellTech Complex® is our signature marine biotechnology innovation. It’s crafted from sustainably cultivated marine microalgae and deep-sea minerals, combined through a patented process we developed after testing and selecting over 100 marine actives. Marine biotechnology allows us to use a sustainable natural resource that is clean, controlled, and scientifically proven — delivering highly concentrated actives for maximum results. 

This complex energizes the skin, strengthens the skin barrier, and supports cellular longevity. It works in synergy with the skin’s natural processes. The result is skin that not only looks healthier and stronger but is truly renewed from within. 

Q: The luxury skincare market is highly competitive. What truly sets GEZEITEN apart from other high-end skincare brands currently available? What unique value or experience does GEZEITEN offer that consumers won't find elsewhere? 

Michaela: I believe what truly sets GEZEITEN apart is that it’s not just skincare — it’s a completely new approach to how we care for our skin. We are pioneers in marine biotechnology, combining cutting-edge, sustainably sourced actives with the science of chronobiology to work in sync with the skin’s natural rhythms. Instead of overwhelming routines, we offer a streamlined ritual with multifunctional formulas that deliver multiple benefits in one step, making daily skincare clear, effective, and effortless. 

Every touchpoint reflects this mindset, from our patented ingredients and clinically backed results to our design-award-winning, sustainable packaging. Even our communication is different: clear, inspiring, and rooted in nature’s rhythms, without ever overwhelming people with unnecessary noise or empty promises. We create clarity, calm, and an emotional reconnection — helping our customers find their perfect routine without confusion. 

Above all, GEZEITEN is proudly independent — a rarity in the luxury skincare world — built from genuine conviction, not driven by big investors or venture capital. It’s a collective effort shaped by a passionate team, dedicated retail partners, and loyal customers who believe in this vision and support us wholeheartedly. 

Q: Your current product line is both elegant and impactful, delivering on your brand's promise. What's on the horizon for GEZEITEN? Can we anticipate new product launches, expanded lines, or other exciting developments from the brand in the near future? 

Michaela: Absolutely! We’re always evolving and listening closely to what our customers are truly looking for. Our focus is on meaningful innovation,  so you’ll see carefully targeted launches that expand our concept even further. 

Right now, we’re especially excited about our upcoming cleansing line — two new products we’ve been developing for over ten months, designed to deliver multiple benefits. We’re already addicted to the lab samples ourselves! This first step in the skincare ritual will also open doors for us into wellness clinics and spas, giving people the chance to experience GEZEITEN as a true wellbeing concept. 

We’re also working on discovery sets, so more people can explore and experience our formulas at home. And we have one more very innovative product in the pipeline — but that one remains a secret for now.