Everyday in the United States women are using on average 10-12 products on their bodies before they leave the house. That may sound like an exaggeration however here is the general routine most women do on a daily basis.
Wake up brush your teeth, take a shower washing and conditioning your hair, body scrub, body soap, face wash, out of shower body lotion, deodorant, face cream, makeup, hair styling aids, fragrance. They all add up. Now take a look at all the ingredients in conventional products just applied to the skin and you could end up with over 1000 different toxic chemicals on your skin and in your blood stream. The CDC states that it only takes 27 seconds for a product applied to your body to reach your blood stream. It is time to think about what we are putting on our bodies.
The clean beauty revolution came about as primarily women started to recognize that conventional cosmetic brands were causing all kinds of issues with women’s health. The rise of allergies, auto immune disorders, cancers and more diseases can be attributed back to the unregulated 80,000 chemicals approved for use in the United States. There has been little to know regulation in the cosmetic industry for over 50 years.
Reading labels has become a necessity as we shop for personal care products for our selves and our families. It is imperative that we look for the cleanest products that are sustainable and organic without dangerous parabens, synthetic preservatives and more. While you are reading labels if at anytime you see the word “fragrance” in the description put it down. This alone can hide dangerous hormone disrupting ingredients that are not good for you.
Five years ago I became increasingly aware of these dangerous products and how they were affecting all of us. I was working as an executive for a very large cosmetic company and knew first hand what was in the products. I decided to go back to school to get my health coaching certification and became increasingly alarmed at what I was charged with leading with my sales teams. I knew I had to make a change and so I left my career of 16 years to start my own company carrying clean beauty products. Wren and Wild is my love for organic beauty products that I can share with you, our client and feel good that what you are using is good for you and your family.
The brands we carry are passionate about your well being. They want you to look and feel good in the most natural and healthy way possible. They never test on animals and they never use any ingredients that are toxic. They believe in plant based alchemy while being just as effective in caring for your skin as conventional products.
The beauty industry is slowly changing and there is an increased awareness of creating products that are good for you however there is so much more that can be done. There are great resources for you to discover what is a good product and what is questionable. Two of my favorite resources are EWG.ORG and The Think Dirty App. Both can help you choose better products for you and your family. We here are Wren and Wild are committed to bringing about change through educating women to make good decisions for a healthy future. Our health is the key to a brighter future.
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