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Alima Pure

We believe that your makeup should be able to do many things at once, just like you.

Kate O’Brien founded Alima Pure in 2004 in her attic in Portland, OR, using clean, non-toxic ingredients, designed for everyone. She wasn’t a makeup artist or beauty industry insider. She was a mother and a kindergarten teacher.

As a woman founded and run company, empowering and connecting with others has always been at the forefront of what they do. They make makeup that doesn’t compromise. These cosmetics are luxurious, high-performance, and made using clean ingredients.

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