We love clean beauty products that are safe, effective, and leave you looking and feeling your best. And when those products are handmade right in your hometown – even better!
This week we’re highlighting another lovely local maker who shares our passion for providing plant-based clean beauty to our community and beyond. Alyson Brown was inspired to start her flower-infused Wild Folk line of mists, balms and serums after falling in love with the magic, mystery and mythology of flowers.
Check out our chat with Alyson where she covers clean beauty, the mysticism of Elderflower, and maybe even a song or two from a past life!
When you have an hour of free time, what do you do with it?
Rarely do I have free time. I need to be better about allowing myself more of that. When I do, I’m either playing cards with my kiddos, throwing the ball for my dog, watching a movie with my husband, foraging in nature or crafting something new for Wild Folk.
What is the coolest thing you’re working on right now?
Creating new products is probably one of my favorite parts of the job. I love blending scents together. It’s so satisfying to create an olfactory experience that does exactly what I want it to. I’m working on a few things to launch soon but one of my favorites is a shimmering body oil. I’m really excited about it and can’t wait to launch it in December.
What inspires you to share your love of flowers and plants through Wild Folk?
For as long as I can remember, flowers have been a passion of mine. When I stopped and paid attention to how different flowers made me feel, I wanted to know more. And when I studied their history and folklore, I literally wanted to shout it from the rooftops because I was so excited about my vision for the line! I had a desire to deepen my understanding of flowers beyond displaying them in a vase and was willing to share that with anyone who wanted to listen.It was incredibly moving to learn about the folklore and traditional uses of flowers and see how closely that mirrored their medicinal or therapeutic benefits today.
Each product from Wild Folk is infused with flowers – both physically and literally – and is carefully developed with an intention to express the symbolic resonance of flowers.
What is your “spirit flower” and why?
Elderflower. She’s filled with folklore, superstition and medicinal powers – all together, perhaps more than any other flower. Elderflowers have the most delightfully sweet scent that is almost a cross between a floral and a citrus covered in honey. And my favorite part of her folklore, in some cultures, the elderflower represents death, rebirth and transformation. Mirroring the symbolism of rebirth, the natural oils of elderflowers give new life to the skin, leaving you with soft, even skin tone.
Why is Clean Beauty important to you?
Clean beauty is SO important! Think for a second about your body. It’s all you’ve got. You have one chance with this body, so why douse it with chemicals and toxins that drag you down and can ultimately shorten your time with it? Clean beauty feels good, in more ways than one. It feels good to know what I’m putting onto or into my body and to know that it’s benefiting me. But it also literally feels good! Products formulated without a long, ever-evolving list of ingredients (many of which are associated with harmful health effects and skin irritation) simply feel better on your skin. And that, in turn, makes ME feel good as a maker to know that what I’m creating is good for you and your body.
What are a few of your favorite self-care practices?
I’m one of those people who simply can’t sit down and relax. I have the constant nagging feeling that I’m wasting time by relaxing. But as simple as it may sound, my most favorite self-care practice that only takes a few seconds is misting myself with my Rose Hydrate Mist. In addition to its nourishing, anti-inflammatory properties, Rose Mist – to me – is like a big hug. It’s my mid-afternoon pick me up when I need it most that lets me know, ok you’ve got this. A few others include sun salutations, taking a bath, playing the piano or sitting down with a warm cup of tea..
What is your most used emoji?
I often have to stop and think when texting, does this conversation have too many emojis? Or how many times have I used the winking smiley face today? My most used emojis when chatting about Wild Folk are a combo: the yellow flower, the fern-like leaf and the sparkle. And if we text, then you probably get the laughing smiley face with tears rolling down a LOT.
Finish this sentence for us. In another life, I’m pretty sure I was….
A singer. Perhaps a jazz singer in the 1930s, or a member of a mariachi band. I love to sing, though in this life I’m probably not as good as I think I am. But ever since reading the book Many Lives, Many Masters, past lives have completely intrigued me. The thought of, why do certain things resonate with me so much and feel like a part of me? And for some reason, both of these aforementioned styles of music sing a tone with me. The soulfulness of jazz music with lots of sass and emotion in the words with those diminished and augmented piano chords – swoon. Or traditional Mexican folk and mariachi styles of music with dueling acoustic guitars, trumpets and lots of grito or shouts of excitement and rolling of the Rs.